Services

The customer’s perception of your company’s product is established long before it’s commercialized. The net effect of medical conferences, social media, journal articles, competitive activities, etc. is that the perception of your development asset will be firmly established, one way or the other, in the mind of the healthcare provider well before regulatory approval.

pharmaMARK provides your development team with the necessary strategic and tactical tools (e.g., publication plans, target product profiles, market research, etc.) to ensure that the potential of your product is maximized at the time of its launch.

Additionally, with CliniMaps™, pharmaMARK is uniquely positioned to support the deployment of these tools. CliniMaps™ is a proprietary program of Focus Medical Communications, a strategic partner, that drives the efficient implementation, monitoring, and accrual of your clinical trial program.

pharmaMARK works with you, other internal stakeholders, and your external customers to develop a customer-centric strategy by assessing the key factors of a robust and executable strategy:

• What market are you competing in?

• Are you developing your own products or in-licensing them?

• How will you differentiate these products?

• What is your core competency?

pharmaMARK assesses the degree to which your customer and your product have established a bond and ultimately answers the questions: what do I say about my product to each customer type, and what does each customer type say about my product?

Although the demand for opportunities exceeds the supply, and all the obvious candidates have been licensed, the pressure to identify new ones remains unchanged.

Traditional business development activity is focused on evaluating products, targets, therapy areas, etc., from the perspective of the customer.

pharmaMARK reverses this paradigm and leverages a better understanding of the needs, behaviors, and attitudes of your customers to identify BD candidates that weren’t previously considered. A classic albeit simple example is the off-label use of a therapeutic agent by physicians: they’re solving a problem with the solutions available to them. By better understanding what it is they’re trying to accomplish can lead to evaluating novel BD candidates.

pharmaMARK provides customized solutions to small and mid-sized companies in the healthcare industry including:

• Mapping the patient journey

• Assessing the commercial value of clinical trial programs

• Building target product profiles and competitive package inserts

• Market sizing and forecasts

• Developing and implementing market research programs

• Designing and implementing publication plans

• Preparing pre-launch and launch plans

• Evaluating launch plan effectiveness

• Developing managed care marketing programs

• Supporting business development activities

• Building relations with thought leaders

• Selecting commercial agencies

• Identifying and implementing social strategies

• Developing and implementing public relations activities